Sunday, 15 May 2011

Save The Sea at Selfridges


Selfridges is partnering with more than 20 environmental and conservation groups to celebrate our wonderful ocean. The events, which will run from 11 May – 12 June, will ‘highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat’.

The store will host a number of activities and events supported by members of the marine conservationist community, compassionate celebrities, musicians, artists, designers and chefs.

Highlights will include:

  • ‘Washed up’ curated by Judith Clark; a fashion exhibition of 26 ocean-inspired pieces by designers including Alexander McQueen and Hussen Chalayan. The exhibition will run throughout Project Ocean.

  • A ‘YO Sushi’ cooking event on 20th May where their team will be demonstrating cooking techniques using non endangered fish.

  • ‘Tales From the Deep’ on 2nd June. Selfridges Creative Director, Alannah Weston, will chair an evening of true stories told by passionate and adventurous Ocean explorers.

  • ‘Oceans’ screening on 22 May; a film following the undersea adventures of explorer and expedition leader Paul Rose, maritime archaeologist Dr Lucy Blue and marine biologist Tooni Mahto.

Alexander McQueen Plato Alantis collection SS10 

Hussen Chalayan for Swarovski bubble dress

Selfridges will also be raising money for the Zoological Society of London by selling exclusive products including a ‘fish guide’ and phone app ‘fish forever’. Furthermore they have partnered with fashion designer Katherine Hammett who has produced a Project Ocean collection. All products are avaliable in-store and online at Selfridges.

I particularly love the Hammett pieces and can see them becoming the green ‘It’ pieces this summer!

For more information on Selfridges, Project Ocean, the events and to purchase Project Ocean products head to your nearest Selfridges store or visit them online at Project Ocean and SAVE THE SEA!

Images: Online at Selfridges