Mane & Tail: Lauren Conrad's Tie Dyed Hair

BLEACH IT

LC has been using her new website The Beauty Department to invite readers in on her latest hair decisions. After writing about this daring trend in her July post she asked readers; 'TO DYE OR NOT TO DYE'. Over 60% voted yes leaving LC to stick to her word.

The results, as you can see above, are fantastic and here at Novateur we predict a surge of hipsters will be tripping over their Dr Marten laces in the race to their nearest salon. Visit Novateur's May post Mane & Tail: Bleach London for details on the East London salon that will rainbow your hair into a tie dye dream.

Image: The Beauty Department

Mane & Tail: Bleach London

BLEACH IT

Technicolor hair = dream hair! Novateur hearts this trend as seen on the likes of Alexa, Drew et al and painted across the pages of the Topshop spring summer look-book.

Now it's your turn...

Cool Logo: The salon is named after the Nirvana album

If your dreaming of neon streaks, dips dyes or stenciled brights then head over to new Dalston salon BLEACH where the hipsters are flocking in their throngs. Anything goes here and the super trendy professional stylists are at your call to go as kaleidoscopic as you want.

Co-founded by Alex Brownsell, a session stylist who previously worked for brands such as House of Holland, and her neon haired business partner Sam Teasdale, the Bleach salon is up and running and all over the hot list. The duo first stepped on the radar after building up a super cool fanbase as a concession at WAH Nails on Kingsland Road and became infamous for inspiring the growing trend in funky rainbow hair. They colour the mane of many a London IT Girl including client Pixie Geldof who can pretty much be found in there every other week. Bleach also has a mini pop up salon in Topshop Oxford Circus so you have no excuse!

See you there!

Visit the uber cool Bleach website for enquiries and bookings online at www.bleachlondon.co.uk

Images: Bleach London